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A History of Partnership: Football Sponsorship and the Companies that Bet on Them

2 - A History of Partnership: Football Sponsorship and the Companies that Bet on Them

Football and sports betting has become an inseparable couple of sorts in recent years. They’re like Batman and Robin or spaghetti noodles and tomato sauce when it comes down to it. Football is a rather popular sport. There’s the big potential of making big money running gambling and sports betting on it, which is why a lot of sports books organizers put up bets.

Another way of creating awareness about your sports book is to partner with a football club. Here’s why it’s effective.

It Attracts a lot of Attention

Football is a sport that is known as a global sport. The English Premier League these days attracts audiences not only from the UK but from other places as well. The Asian market, a large, untapped market with lots of potential, accounts for 40% of viewership. With your name connected to a big football club, you’re sure to turn that into millions of new profit.

You Can Pay so Little to Gain More

188BET is a perfect example of an online betting provider getting max money out of a deal that included Wigan Athletic and Bolton Wanderers. They paid £650K for Wigan and £750K per annum for Bolton. In contrast, Nike is paying Inter Milan €20M per year. The gambling company just paid about 1/20th of the sum Nike paid for two teams.

A Lot of Foreigners Wearing your Logo

In a survey from, the Premier League has about 62.2% expatriates playing for teams in it. That amounts to about 71 different nations—a lot of untapped market. It’s like the whole world’s your market and the people here your audience. Each of them sees your logo and web address on different kits.

Become a Global Brand

Even when you’re dealing with brands that are small-scale, when football players wear shirts with your name on it and when football teams regularly deal with you, you get the benefit of name recall. Audiences who are looking to bet will know which website to go to. Teams that are looking for sponsorships will know who to go to. It’s a win-win situation.

Take Back your Profits

Eventually, it will all come back to you. Even the players themselves are known to bet against other teams from time to time. Players have salaries that are really big and wouldn’t you rather have them spend those salaries on your team than anywhere else? That’s the benefit that big teams and name recall gives you.

Teams are always on the lookout for sports sponsorship. Betting will also become bigger when people see your name on the shirts, emblazoned, with big deals being thrown about.

info1 - A History of Partnership: Football Sponsorship and the Companies that Bet on Them
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Place your Bets: Sports Betting Series—Football Bets

1 - Place your Bets: Sports Betting Series—Football Bets

In the world of sports betting, almost any sport is fair game. Races in the F1 circuit can become a huge source of bets; basketball in the US is similarly a good sport to make the centerpiece of betting. There are other sports that can become the centerpiece of betting. Once such sport is football, a global sport where anyone can become a star.

If you want to bet on the sport, here’s how you can do it.

Know How to Bet

There are a lot of popular football bets that gamblers love to bet on. The player can choose either:

  • Spread/spreads are bets that are made based on the amount separating two teams. If, for instance, you bet that this team will beat that team by 3 and it happens, you win the bet.
  • Money line/money lines are straightforward bets on a team that wins. When Celtic beats Ranger FC and you bet on the Celts, you get the prize money for the bet.
  • Parlays/Teasers/notwithstanding the parlay part, which is what pirates often bet on, these involve 2 or more teams that gives you smaller prize money but a bigger chance of winning.
  • Propositions/these types of bets allow the bettors to make customized demands on a game. Normally occurring during big matches, sometimes, players are the ones who make bets of this type.

Study the Statistics

1 1 - Place your Bets: Sports Betting Series—Football Bets

When a game ends, sports news always flashes a game’s stats, as well as a player’s stat line, on the screen. While for some it may look like normal numbers, bettors search these signs for statistics on who’s the better team and who had the better player. Bettors then use these to make calculated, educated decisions on which team to root—or bet big—on.

Watch the News

2 - Place your Bets: Sports Betting Series—Football Bets

Most bettors also watch the news for other things. When they’re betting on a team, they will want to know who’s injured and who was traded to better assess the strength or weakness of said team. They then make their bets on the better team. In the case of football, they take into account the conditions of the weather as well as the overall appearance of the pitch as they bet.

Watch your Bankroll

3 - Place your Bets: Sports Betting Series—Football Bets

When you’re betting, sometimes you have to bet small to win big. In the case of most sports, that’s what seasoned bettors do—they don’t empty their bankroll on one bet. They sometimes make bets in inclement to win bigger on a medium-sized budget. Sometimes, they put their chips in a 60:40 amount based on who’s the stronger team or who’s the better performing player.

It might be difficult to bet when you’re starting. However, tips such as this are helpful if you want to start gambling on sports with a big win.